Know these SEO Predictions in the Middle East for 2019
Sep 18 , 2019
SEO is a particular living thing, frequently fluctuating and evolving and one of the most indispensable foundations of your online marketing strategy. SEO in the Middle East is predominantly related as the market is endlessly growing, and businesses are searching for new ways to be ahead of the competition.
While comparatively early, the Middle Eastern e-commerce market is anticipated to be worth $49 billion by 2021. Here are few SEO predictions for 2019 that you ought to incorporate into your digital approaches now.
1. Local SEO
This channel will rise to importance in 2019 and beyond, and with the Middle Eastern market rising, management and optimization of your local business content and reviews are essentially connected to searching new business and consumer costs.
Google is also constructing the proficiencies of local search and Google My Business (GMB), and the volume to handle directly with sites such as Yelp means that reviews and local content are critical.
2. Informing Google
The more data about your company, products, and services that you can offer to Google, the better. The more Google recognizes you and your significance or participation in the Middle Eastern market, the better it will position your business on the search engine.
Offer as many details and information as you can via GMB as well as other local listings, and build your site, content, and schema to be as clear wherever possible.
3. AMPs and mobile optimization
It’s a mobile-first world, and the ratio of searches being done from mobile devices is increasing. Your SEO must have a mobile-driven strategy, with desktop playing the second channel. The Google mobile-first launched in March; last year demonstrates the importance of being put on the mobile user experience which will no doubt increase in 2020.
Businesses that already have a mobile version of their site needs to guarantee it has been optimized for:
- Page speed
- Mobile-friendly design
- Quality content
Accelerated Mobile Pages (AMPs) are an important part of the Search Engine Results Pages (SERPs). AMPs feature a lean form of HTML, considered to be very lightweight for quick loading.
4. Video content
Video is an exceptional new opportunity for Middle Eastern brands to involve with potential customers; it is easily consumable content that doesn’t involve much work on behalf of the user.
Google identifies this and will factor the video presence of your business into account, rewarding you with better search engine rankings because your content is in the form that users prefer. Start running YouTube Ads to reach new customers.
5. Voice search
Siri and Alexa have designed a noteworthy aspect of people’s day-to-day lives. Voice functionality needs content that provides to voice search, so you need to optimize for these essentials. This means including structured data and Natural Language long-tail keywords.
Solutions Infoway operate throughout the Middle East, with headquarters in Saudi Arabia serving businesses, organizations throughout the Gulf region.
Contact us today to audit your site, and optimize your online marketing strategies.
