How Data is critical for your Digital Marketing Strategy
Oct 31 , 2019
Today’ marketing decision is no longer guided by hypothesis and previous experience. Influential marketing designs are now determined by analytics and big data. By utilizing previous data and predictive analytics, organizations can now improve their Return of Investment (ROI) and offer insights that can offer operative business strategies within the company, and across the teams. Which leads us to know more about the usage of data, and how it can achieve the right goals.
- Get the right data
That’s right. Having accurate data records is critical for effective marketing decisions. Too much of data, and it can harm your campaigns. Always start with your Key performance indicator (KPI), and run those numbers backwards.
KPI represents quantifiable values which give an indication of your online campaign’s performance and health. You must always have a marketing goal that must decide your marketing initiatives. Whether it is to increase more visitors, email registrations, Phone calls etc. Whatever the goals, you must have a KPI to support your objective.
- Understand your Audience and Channel
The greatest part of having data is being able to know accurately who you are talking to and who you should be targeting in your marketing campaigns. You can easily track the type of visitors that arrive to your website and build personas around those who engage to then target other people similar to your current customer base.
You can use data to regulate what items your audience mingles with on your site and in your campaigns such as emails and Google ads. When degerming which audiences to target, you need to understand their intent. This also re-counts back to having set KPIs to make content decisions that are relevant for your audience.
Another important data is your traffic sources from devices. Having the correct channels to reach your targeted audience can really make a huge difference in your digital marketing strategy. Different demographics use diverse methods of accessing online information such as Mobile, Desktop and Tablets. With the help of Google Analytics - A Free Tool, you can easily setup and track your audience and segment them based on Interests, Devices, Country, past behavior etc.
- Targeting Relevant and Niche Keywords
Data can help target those keywords and drive traffic to your channels when your audience is searching for your service or product.
By using Google Ads Keyword Tool, you can search your potential keywords. You can also use this tool to understand the keywords your competitors are targeting and determine which ones are worth bidding against and which ones they can be removed.
Employing these keywords in your Digital Ad Campaign can drive your business forward by inserting them into social media, content on the website and other digital platforms to fully tackle your SEO work. Analyze and Monitor the results uninterruptedly while bidding on keywords so you can improve your campaigns.
- Showcasing ROI
Investors want to know that their marketing money is working and with digital marketing you can easily show exactly how the money is being utilized and what affect it is having on their profit.
Every action, such as a submit form or a phone-call, that you are driving traffic towards needs to be tracked for in some data set. You can add tracking parameters to URLs such as URM parameters and know which channel is bringing the most traffic and relocate digital spend to those channels. When you have phone numbers on the site, confirm you have some way to track those hit and interactions through a system or customer service.
Without doing these vital things with your data, you can be collecting information for no reason at all. Data can definitely drive your marketing efforts forward fast if it is used appropriately and professionally.
