Five Reasons Why UX (User Experience) is critical for your website in 2020 (Part 2)
Nov 05 , 2022
Most recently, the User Experience design subject has been around for a while and we have previously discussed earlier about it. We live in a new period of formation and creation where human beings are put at the center of every reflexion, and to make their experience unforgettable, their contact with the product or interface should be planned in a way that responds to their needs and solves their trouble.
Don Norman, who coined the term “user experience” while working for Apple in the nineties, explains:
“I invented the term because I thought the human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system, including industrial design, graphics, the interface, the physical interaction, and the manual. UX involves research into user persona and goals. Planning a user journey on different interfaces, it can be an app, a website..”
WHY IS UX DESIGN SO IMPORTANT?
1. IT ANSWER YOUR USERS PROBLEMS
UX design offers you the opportunity to recognize deeply the users in order to answer their issues and improve your design past its aesthetical role. From studying the users' actions, asking relevant questions about their preferences, you can build the best experience at the instant of contact with your website.
2. UX DESIGN MAKES USERS EXPERIENCES UNFORGETTABLE
UX Design goes further than online contact. It can help build amazing experiences in real life too, in a way that can transform people way of doing several things. Great design should reach people in crucial areas of their lives such as communicating with relatives or capturing impressive moments.
3. IMPROVED ROI
You conversion rates improve when you have a competent UX design. Conversion happens when users purchase the product from your website or sign up a form. That's where SEO and UI/UX merge together. When your design communicates to the visitors’ requirements and responds to their trouble, they are certainly like to purchase.
4. YOU CAN MAKE A DIFFERENCE
By using UX design, your aim is more on users and how to develop their lives through technology. What you present to the users can create an impact on their daily life, which will assist your brand hard to not remember.
5. HELP CREATE INTERESTING CONTENT
When you identify your goals and your audience is well studied, it will help improve your content. By realizing what users are searching for, you are more likely to offer relevant and fascinating content. The main reasons why people go to a website are to get instant information. If your audience doesn’t find answers in your content, they will search for it somewhere else.
