Apply these 4 Simple Web-Design Tips to increase conversions on your website
Oct 11 , 2019
Persuading online customers to shop can be tricky. While your website may look proficient and include social proof and trust badges, you could be overseeing less noticeable design foundations that can reduce conversions. You don’t have to be a web designer yourself to recognize and apply these four quick solutions.
1. Choose the right colors
When picking colors for your online website, you shouldn’t purely pick your chosen color. As an alternative, you need to contemplate the feelings each color will send and if that emotion matches your product and brand. It's usually believed that certain colors affect the way we feel about a business, whether we decide to make a purchase.
The color blue, for instance, is thought to evoke feelings of trust, strength, and trustworthiness. On the other hand, organizations such as YouTube, Nintendo chose red because it inclines to arouse excitement and youthfulness.
Therefore, consider what your website's colors are conveying to your online audience based on the products you sell. Also, make sure to add high-contrasting colors to highlight the most critical elements such as Call-to-action to stand out.
2. Typography
Much the same as colors blend explicit feelings in individuals, so do fonts. You have to pick typography for your site that speaks to your brand precisely.
Furthermore, generating enough spacing between lines of text will make your content very easy for users to read. The magic line-height is 150 percent of the font size you are using.
3. Add Negative Space (white space)
Negative space (or whitespace) talks about the space between all of the diverse elements of your website, such as that between header and content. Lots of negative space on your website is essentially a good thing, ensuring you to focus on the most vital elements – such as an eye-catching main image and call-to-action -- and overall readability.
4. Creation of an F-pattern
The F-Pattern alludes to the manner in which our eyes move when we read content on the web. Individuals regularly scan from left to directly at the highest point of the screen, at that point their move eyes output further down the page, examining towards the privilege once more, yet less so than they did at the highest point of the screen.
This eye movement takes resembles an "F" or "E" shape. When executing your F-Pattern, put your most significant elements and calls-to-action in those zones that will get seen the most. For example, if you add your call-to-action at the upper left of your site page, it will stand apart from your visitors and get more clicks.
Whether you are planning to do SEO or Google Ads, apply these simple designs and changes to improve the ways users visiting your website, and an increase in conversions is sure to follow.
